One of the things that I’ve most enjoyed from the experience of publishing Vengeance Strikes the Blow is the number of people who have sought me out wanting to talk about the book. I’d like to say that most just wanted the feel the thrill from meeting the author. The fact is that many wanted to pass along the fact that they knew or was kin to someone who fought in the battle. One of these people after discovering the history of someone that they had talked to for years said, “You never really know the people that you interact with every day.”
I guess this is another of those Universal Truths. Certainly some of this ignorance is because we don’t take the time to explore each other’s personal experiences at anything more than a superficial level. Often the conversation centers on entertainment, sports, our community, etc. I’m not saying that there is anything wrong with this. Some people don’t feel comfortable talking about their pasts. This is especially true of those who have served in the military and witnessed combat. As I did research for the Midway book & now World War I, the horrors that these men & women lived with on a daily basis is staggering. Imagine feverishly digging a hole into muddy, shell-torn ground in an effort to escape murderous enemy fire an unearthing human remains. Worse, diving into a convenient shell crater only to land among the mutilated bodies of the men who had been torn to pieces by the exploding shell. You never escaped the stink of the dead & dying amongst the trenches. How could such not leave long-term effects upon an individual? Is it any wonder why many veterans choose not to remember these things by talking about them?
We must understand & honor those who keep their silence. They have earned that right. At the same time, let’s feel grateful for those who do share their experiences. I don’t believe that any of them speak up in an attempt to gain personal recognition or glory for themselves. There is no glory in war. The veterans will be the first to tell you that. I think that they seek to honor the memories of those who fell. By speaking of their own experiences, they relate those of the others who shared those terrible times. Their personal stories also relate those of the people around them. There is no brotherhood like the Brotherhood of Combat.
Just as important to many of them is the fact that we must never forget. There are two reasons for this. The most obvious is out of respect for their sacrifice. Those who die in service of their country die for us all. Yes, there is no glory in such a death, but there is honor & sacrifice. There is also a terrible toll on the ones left behind. Every casualty echoes down through the ages in the families & loved ones scarred. That is the man element of the necessity of remembering. The societal element of why we must never forget is that hopefully we will learn from our mistakes. And if fighting wars isn’t the largest blight & mistake that mankind engages in I don't know what is.
There's a great debate raging & I don't know why. The issue is when can someone truly call themselves a writer. Some folks believe that you must be published by a "legitimate" publishing house to earn the revered title of writer. Others hold the opinion that anyone who puts a pen/pencil to paper or punches a PC keyboard & creates stories or poetry deserves the title. I'd like to help settle the argument by offering some typical characteristics of a writer. See how many apply to you. With apologies to Jeff Foxworthy, you might be a writer if:
1. At your regular, bills' paying job you reply to company emails by making grammar corrections & tips on "tightening up the plot."
2. You laugh aloud while watching the first few minutes of TV & movies where the characters are having to divulge backstory disguised as conversation. "If you remember Joe, last year when Aunt Martha ran off with that traveling salesman & Uncle Bob suffered that heart attack you vowed to..."
3. The first thing you look for when visiting a new city is the nearest bookstore.
4. To you kindle doesn't mean "to start a fire."
5. You honestly believe that Word's Spell Checker is for morons & weaklings.
6. Your childhood memory is a complete blank except that you vividly remember getting your first library card.
7. No matter how bad the economy gets you'll always have money to buy books.
8. To you nook doesn't mean "a secluded place."
9. You know for a fact that the book is always better than the movie.
10. You find yourself reading books as an adult that you wouldn't have been caught dead with as a teenager.
11. To you POD doesn't mean "an anatomical pouch."
12. You don't write because you want to but because you have to.
13. You understand that the writing part is easy. It's all those d*mn revisions that are difficult!
14. Only when the words are freely flowing onto the page are you truly meditating & in the zone.
15. To you amazon doesn't mean "a large river in South America."
In my last blog I said that using your name for the title of your publishing company is normally not a good idea. This is especially true if you're hoping to expand your company & eventually publish other writers. There is at least one occasion when using your name is probably a good idea. If you're publishing as a hobby & do not care to separate yourself from your writing, using your name probably makes sense. The reason why concerns legalities involved with the use of a fictitious name for your company. In Florida, it is generally not necessary to register your business name as long as you name is a part of it. For instance, I could have called my company Simons Publishing & do business without registering it with the state of Florida. The name, however, is just a small piece of setting up a business. There are other regulations & restrictions, many of which involve your local municipality or county. These regulations must be followed to operate legally. As always, check with your own state & municipality when setting up your business.
Here's what I had to do to create Cripple Creek Press in Florida:Now that I've talked you through writing your book & publishing it on Kindle, I need to take a step backward in the process. This pertains only if you intend to use a bank account with a company name rather than a personal account for Amazon to deposit your earnings. Notice that I use the word earnings & not royalties because that's exactly what they are. THAT is perhaps the biggest difference between publishing yourself & having a company publish your work. All of the profits go to you. If you deposit your gains into a personal account, congratulations you are totally finished with the process. Just be sure to keep good records. Also, remember that taxes are owed. There is a mountain of considerations & laws involved with the issue of taxes owed & there's no way that I'm going to attempt to address them. My advice is to either consult a professional or buy a good book on the subject. I recommend:
http://www.amazon.com/Small-Business-Start-Up-Step---Step/dp/1413316840/ref=sr_1_6?s=books&ie=UTF8&qid=1333378750&sr=1-6
It's a good read for anyone looking at bringing in additional income even if you don't intend to start a business.
Since I decided to form a company, the first thing that I needed was a good name. My advice is to take your time choosing one & give it a lot of thought. You're going to need a presence on the web, so you should consider this when naming your company. After drawing up a list of potential names, I went on-line to see about the availability of a .com address to go along with each one. I also did a web search to see how many existing companies I could find using an exact or a close match to my candidates. This eliminated several choices from my list.
The next thing I did was to examine each one with an eye to their versatility. With a goal of eventuality publishing other types of books from other authors, I wanted to make certain that the company name didn't stereotype it. I mean, a company called Wild West Books would be expected to publish westerns & not chick-lit. I'm not saying that it couldn't. I'm saying that it might be hard for some readers to accept this. You don't want to alienate a potential customer before they even open the book cover.
It is probably not a good idea to name your publishing company after yourself especially if you want to be taken seriously. Believe it or not, some folks will look skeptically at a book written by John Smith & published by a company of the same name. No, elaborating the company title to the Johnathan E. Smythe Press probably won't fool anyone. Yes, it's true that a reader can probably make the effort to discover how large your publishing company is regardless of the name, but many won't make the effort. They take things at face value unless you make it easy for them by using your name. There is one case where using your name in the company title is a good idea. I'll discuss this next week.
Another point worth considering is to not tie yourself to a geographic area unless you intend to focus on books having some connection to the place. Again, it's a matter of potential readers' assumptions that you must consider. People might think that books published by Greater Florida Press is a regional publishing company that caters to Florida authors only. Again, that might not be true, but it could be an uphill battle to convince people otherwise. I know, some of you might say that my chosen company name, Cripple Creek Press, seems to contradict this idea. Not so. I'm sure that there are streams named Cripple Creek all over the world. I don't believe that I have localized myself. Besides, the name was selected as a homage to my favorite group, The Band, & their classic song, Up On Cripple Creek. Now you know.